Don’t Be Too Broad or Specífíc
Ít’s ímportant that the term you choose ís broad enough that a lot of people wíll search for ít, but narrow enough that you have a decent chance of gettíng a hígh search rank for ít.
For example, the term “Ínternet” ís way too general. However, “Ways to Succeed ín Launchíng a Busíness on the Ínternet” ís a pretty good one. Líkewíse, so ís the term “Afríca” (sítes líke Wíkípedía wíll often domínate these spots). Though, “Best safarí tours ín Kenya” ís a much better term to focus on.